‘Business is Boring’ is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound will speak with innovators and commentators focused on the future of New Zealand, with the interview available as both audio and text. This week: Eddy Royal and Jade Tang-Taylor of Curative.
How do you run a business that pays the bills, makes beautiful creative work, and changes the world?
That’s the question that Jade Tang-Taylor and Eddy Royal are solving with Curative. They run social change campaigns for agencies and clients big and small, while also helping to foster a community of thinkers and doers through the popular Creative Mornings series they run the Auckland chapter for.
Jade and Eddy are some of life’s good guys, with a commitment to quality, treating people well and making good things. I met them first when they were doing this with YMedia, a very cool project that hooked up communications and design students with not-for-profits and community groups to help tackle their storytelling needs. It was a project filled with great outcomes, clever ideas and intelligent humanity. They’ve extended this approach with Curative, and are fascinating on what it takes to change opinions, minds and the state of the world.
Originally published on The Spinoff, June 2016